Who we are

Shaping HR was born from a conversation between two colleagues at a turning point in our careers. One of us was the founder of a growing ABA company, the other its trusted HR leader — both of us asking, What’s next? What emerged was a shared realization: the biggest challenges in early-stage ABA businesses are often the ones no one prepares you for — compliance decisions, hiring missteps, team culture drift, or HR issues that could’ve been prevented with the right structure in place. We’ve lived those pain points firsthand and we knew we could be the kind of resource we once needed.

What we do

We help founders think through their people challenges before they become problems, drawing from lessons we've already learned the hard way. Our clients don’t just get templates — they get thought partners who can help them navigate the weeds and grow something sustainable.

We hope our work makes space for more BCBAs to take the leap into entrepreneurship — with the confidence that they don’t have to do it alone. Whether you're hiring your first RBT or managing your fiftieth, we’re here to support you, so you can stay focused on what matters most: shaping lives.

Two women sitting at a wooden table using laptops, smiling and working together in a casual office setting.

  • "LeeAnn empowers her team to learn and cultivate their skills while still being a steady source of guidance, support, and motivation. Her thoughtful leadership, clear communication, and positive energy make her an invaluable asset to any organization."

    -Former Team Member

  • Lee Ann's entrepreneurial mindset combined with HR expertise sets her apart. She has a talent for building both strong processes and effective teams. By taking the time to understand an organization’s strengths and areas for growth, she designs systems that lead to real, lasting results. Lee Ann brings the right people together to fill any gaps, making sure her approach leads to sustainable improvements, not just quick fixes.

    -Benefits Consultant, Erin Issac

  • "What truly sets Lee Ann apart is that she’s a trust builder and a culture carrier. She just gets people—she knows how to create an environment where people feel valued, heard, and motivated to do their best work. She builds relationships effortlessly, keeps teams grounded through change, and fosters the kind of culture that makes people want to stay."

    Sara Feldman, Former Business Partner

  • “Shaping HR was exactly what we needed as a growing ABA startup. They helped us set up solid hiring practices, onboard new staff seamlessly, and made compliance feel way less intimidating. It’s like having an HR department without the overhead—10/10 would recommend.”

    -Pediatric ABA Therapy Founder

Young woman smiling outdoors with green trees and grass in the background.

Meet the Team

At Shaping HR, we blend our experience in behavior analysis with a deep belief in people-first HR. To us, that means building systems and policies that serve not only the founder, but the full team — with culture, clarity, and care at the core.

  • Lee Ann Jones is a no-nonsense, people-first HR expert with over a decade of experience transforming businesses from the inside out. With a background rooted in entrepreneurship and a passion for empowering teams, Lee Ann specializes in making HR a powerful growth engine, not just a necessity.

    From building teams that thrive to navigating complex compliance issues, she’s the go-to consultant for companies that want to scale without the growing pains.

    Having co-founded a multi-million dollar business, Lee Ann knows firsthand what it takes to create sustainable growth while nurturing a positive, inclusive culture.

Ready to take the next step?

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